Effective Property Marketing Starts Here 

Position your property using strategic marketing for the most direct path to a successful sale. 

 

PROPERTY BACKGROUND

Gathering all pertinent information about a building is key in presenting it accurately to ensure a smooth sale. Terrence will help organize all reports, building plans, pre-sale inspections, Underground Storage Tank inspections, Report of Residential Building Report (RRR), Income, and Expenses for potential customers to review.

 

MARKETING MATERIALS

Preparing materials to represent a property can take many forms and are directed to commercial brokers and property investors. With more than 15 years of experience buying and selling commercial properties, developing strong relationships with owners and buyers, and working closely with his colleagues at TRI Commercial, Terrence excels at preparing strong marketing materials that target and reach qualified buyers including:

 

Print

  • Brochure: This anchor of the marketing program contains extensive professional photographs of the property, a detailed description of the building and each individual unit, plus specifics about its condition. A financial overview shows annual operation expenses, cash flow analysis, financing, and current income and expenses. An analysis of comparable properties shows the sales of similar buildings in the neighborhood.
  • Postcard: The essential property details are listed here and often sent in advance of bringing the property to market.  This helps to build the exposure and anticipation around the new listing.

 

Online

  • MLS. Property details are uploaded to the MLS listings.
  • Loopnet. This site specializes in listings for commercial properties and is ideal for reaching investors in multi-unit buildings.
  • TRI Commercial website. The property will be listed on the site in addition to www.terrencejones.com.
  • Emails. Property details will be sent out to Terrence’s targeted email list of qualified buyers.

 

Social Media

  • This is often the first place potential customers look for properties. Terrence sends out information about the property to his extensive connections via Facebook and Twitter. The adoption of social media is new to the commercial market, but Terrence is leading the way with early adoption.

  • LinkedIn: Terrence uses his connections to reach out to potential buyers.

 

MARKETING PROGRAM

The program is designed to reach the maximum number of qualified property investors and when the marketing materials are ready to go, it will reach all these people. When implemented with an eye toward creating a splash in the marketplace, the plan gets the notice of potential buyers. At this point, Terrence will schedule open houses for brokers in the market and private showings to get as many people as possible to view the property.

 

REVIEW OFFERS

Terrence reviews offers with the owner, including the proposed sale price, due diligence times, deposits, C.O.E., and other relevant factors about the buyers making the offer, which will give the seller the tools they need to accept the deal that is most financially sound, advantageous to the seller, and has the greatest likelihood of closing escrow as planned. If more than one offer is generated, Terrence will prepare an offer matrix to make it easy for the seller to compare the offers.

 

CONTRACT AND ESCROW

Once a basic deal is agreed upon and accepted, the buyer and seller sign a contract. At this time they open escrow and the buyer makes the initial deposits. A schedule is determined for various contingency removals. This often includes physical inspection contingencies, income and expense contingencies, and loan contingencies. Once all contingencies have been removed, the property moves to the Close of Escrow.